The Firm helps companies build a defensible media strategy, and then execute rapidly. We help you get the most out of your marketing dollar by leveraging both traditional and social media to build your market presence, impart credibility, generate sales and establish industry leadership. In turn, these assets build market capitalization and increase shareholder value.
The Firm has been a pioneer in Internet and social media marketing, from the creation of what is now the world’s third largest media relations newswire to its trailblazing efforts in social media and thought leadership marketing. The Firm has built the industry’s largest and most comprehensive blogger database, and it has effectively collaborated with leading bloggers and thought leaders to rapidly achieve recognition and credibility for its clients, as well as rapid Web traffic growth and superior search engine positioning.
Over the past two decades, the Firm has helped seize market leadership opportunities in fast-changing markets, including technology and consumer electronics; media and entertainment; finance and healthcare. The Firm has been at the forefront of establishing market trends, including the introduction of the first digital camera (Chinon), nationwide ISP (Earthlink), large-scale technology incubator (America Online Greenhouse), online financial community (The Motley Fool), first videogame superstar (Fatal1ty) and world’s largest call to action (Live 8 music concerts, with 27 million participants). The Firm has also been a pioneer in technology crisis management, and has built sustainable leadership positions in product launches, corporate brand building and investor relations campaigns.